Get to know us

Early Years – Humble Beginnings

Shanti's, one of India’s well-regarded breakfast cereal manufacturers, has a history built on a strong and humble beginning. Our founders, Mr. Pravin Patel and Mr. Mansukh Patel, started this venture in 1984. They began with limited funds and a small rented facility, where they produced Maize Flakes.

Our product line expanded in 1995 with the establishment of our Corn Flakes Manufacturing Unit. Building on this growth, we further broadened our offerings in 1996 with the introduction of an Oats Flakes Manufacturing Unit. In 2005, we continued to expand our range of products by installing a new product line specifically for kids' cereals.

Following that period, the next generation took the lead, introducing a fresh perspective and a more modern way of doing things. This led to an expansion of operations, and gradually, new markets became accessible.

Expansion and growth

Today, Shanti's has become a well-known name in the market. Our state-of-the-art manufacturing unit, equipped with machinery from Switzerland and China, boasts a daily production capacity of 20 tons of breakfast cereals.

Our reach extends across the globe, as we currently export to clients in over 30 countries spanning three different continents. Our ultimate aim is to make Shanti's a household name in every corner of the world.

We've experienced significant growth within our operational area. Based in Rajkot, a prominent trade hub in Gujarat, Shanti's produces an extensive selection of cereals. Our retail offerings include everything from classic cornflakes and nutritious oats to delicious muesli and choco flakes, ensuring we meet diverse breakfast preferences.

In addition to our retail line, we also supply a variety of industrial products such as different types of rice crispy, jumbo oats, and wheat crispy. We proudly serve various sectors of the food industry, including retail consumers, small and large catering services, hotels, ice cream manufacturers, confectionery businesses, and food processing companies.

We are committed to providing high-quality products to meet the needs of all our customers. Today marks a significant milestone as we've grown into a brand synonymous with crafting high-quality breakfast cereals. Our core focus is to enrich the well-being of our customers through nutritious and delicious options.

Our mission is driven by a vision to foster a global breakfast revolution, championing a healthier lifestyle for everyone.

Vision

To be a dominant player in innovative food product and become 500 crore group of Company by 2035

Core Purpose

To Help People for Diversify Their Life Style for a Batter Tomorrow

Core Value

Our values are at the heart of our business. They define who we are and what we stand for.

Each of our core value aligns with the company’s strategic goals and promotes our ‘Be safe, Be green, Be excellent’ philosophy.

Ethical Practice Commitment Continuous Improvement Respect for All Customer Satisfaction

Commit to trusting that your hard work will generate profit. Make the commitment to thinking big and never being satisfied with the goals you have achieved. Be grateful for what you have accomplished but not satisfied. Set higher goals. Commit to working consistently without pause, taking steps toward your business goals.

We strive to provide exceptional customer service through flexible scheduling, quality products, efficient services, and innovative solutions, which results in maximum value generation for the customer and the company. We’ve always strived to build a Customer-First culture. We frequently conduct feedback sessions with our customers and use it to improve our products. This helps us in making our products compatible with the market requirements.

Act of enhancing or making better in terms of quality, value or usefulness. This can be by making ideas, objects or processes more desirable by adding or removing components. Continuous improvement is an essential element in today’s modern quality system and its aim is just to improve more and more efficiency at every level. We always try to promote a culture of open communication, so there’s always a hope of improvement.

Promotes and maintains respectful communication in all professional interactions. We act with integrity. We treat each other with fairness and respect. Makes the client the primary concern in providing nursing care.

We respect the individual in each one of us and treat everyone with great hospitality. We respect the ecosystem and always do our best to enhance and preserve it. We are an organization which respect and recognizes the talent in each employee and empowers them.

Research & Development

At Shanti’s, we give utmost importance to product diversification and development, according to potential market trends and consistently improve existing product standards. The R&D team works round the clock to develop healthy products that meet the exquisite tastes of our clients.

Quality Management System

Our business ethics and management practices fuse together seamlessly to create an effective Quality Management System.

Customers have always been at the centre of our growth strategy and we believe in not just meeting their expectations but exceeding them thereby enhancing satisfaction. We believe that quality is the key to success, so, we manufacture products which pass through various quality tests and match international standards. We strive to make products which are high on nutrition, consistent in quality and never fail to bring satisfaction to our end consumers. We aim for continuous improvement in all our business processes which helps us achieve greater quality levels in all our products.

Thus, we ensure that our Quality Management System (QMS) aligns with our organization’s purpose and gives it a strategic direction.

Future Growth Plans

The company has currently made a large investment in land, propelling an unprecedented expansion and enabling meticulous functioning of elaborate operations and integrated under one roof. Apart from this, we are also planning to launch a new product in the market – High protein crisps.